Carbonite
Head Of User Experience (UX) & Senior Product Manager 2011-2014
Owned the development of Carbonite's R&D cloud solution products in Carbonite Labs, including Carbonite Sync & Share, Carbonite Mobile, and Phanfare, including 3 brand new products. Enhanced Carbonite's product suite and website, and spearheaded UX research and iterative design improvements, optimizing the user experience and driving increased product adoption.
Trial/Purchase Flow Case Study
Context
Carbonite is an online backup service, available to Windows and macOS users, that backs up documents, e-mails, music, photos, and settings.
Problems
The product descriptions, plan descriptions and comparisons, free trial descriptions, and plan purchase are spread across multiple disparate and often unconnected pages and sections, with both duplicative and missing information, making it vhard to find the “right” plan, and hard to try and/or buy
There are 3 plan types with 3 subtypes each, all with different flows, designs, and no ability to compare
Overall, there is no discernible purchase flow
Goals
Create a clear purchase flow. Provide relevant information in context. Provide clear options and flows to trial and to buy.
Output
Addressed information architecture issues by combining pages, removing duplicative information, and providing missing information
